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HOME & BUILDING NEWS
IMRE PRESENTS "THREE TRUTHS AND A LIE: UNDERSTANDING ROI FOR DIGITAL MARKETING" AT HIGH POINT UNIVERSITY MERCHANDISING SEMINAR
Christine Pierpoint, IMRE’s Vice President of Emerging Media, gave a presentation to retail, manufacturing and design professionals from the home furnishings industry on effective ways of measuring digital marketing ROI, at High Point University’s third annual online marketing seminar on March 21. The presentation, entitled “Three Truths and a Lie: …
IMRE ADDS GLIDDEN PROFESSIONAL™ PAINTS TO HOME & BUILDING PRACTICE
BALTIMORE, February 27, 2012 – IMRE, a full-service marketing agency, today announced the addition of Glidden Professional™ paints to its Home & Building practice. Glidden Professional paints is the only national brand of decorative coatings dedicated exclusively to serving the needs of the professional marketplace. IMRE will serve as Agency …
IMRE FORTIFIES HOME & BUILDING PRACTICE LEADERSHIP WITH ADDITION OF INDUSTRY VETERAN
Betty Lyn Eller Hired as Vice President, Home BALTIMORE, March 29, 2011 - IMRE, a full-service integrated marketing agency, today announced the addition of industry veteran Betty Lyn Eller as Vice President, Home, to its Home & Building leadership team. Eller will serve to enhance the structure of IMRE’s Home & …
IMRE OFFICIALLY LAUNCHES SPORTS PRACTICE
BALTIMORE, March 1, 2011 - IMRE, a full-service marketing agency, today announced the official launch of IMRE Sports. IMRE Sports joins IMRE’s three existing business units: Home & Building, Healthcare and Financial Services. For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE …
IMRE ADDS DAL-TILE CORPORATION TO HOME & BUILDING PRACTICE
BALTIMORE, February 28, 2011 – IMRE, a full-service marketing agency, today announced the addition of Dal-Tile Corporation to its Home & Building practice. Dal-Tile manufactures, distributes and markets high-quality tile and natural stone products. IMRE will serve as Agency of Record, handling public relations, social marketing and creative for two …
FTC GREEN GUIDES: WHAT HOME & BUILDING MARKETERS NEED TO KNOW
The much-anticipated FTC Green Guide revisions are soon to be published. The revisions are designed to curtail deceptive behavior with specific rules about what brands can and cannot do. While it is unknown how strictly the new guides will be enforced, anyone can file a complaint against a brand, and …
IMRE OPENS OFFICE IN RALEIGH
BALTIMORE, November 18, 2010 - IMRE, an agency of marketing experts serving the Home & Building, Healthcare and Financial Services industries, today announced the opening of its downtown Raleigh office. Headquartered in Baltimore, the agency will boost its presence with the addition of a team based in North Carolina. “We see …
IMRE'S VP OF SOCIAL MARKETING TO DISCUSS IMPORTANT LEGAL PARAMETERS OF SOCIAL MARKETING
Crystalyn Stuart, vice president of social marketing at IMRE, has been invited by the Public Relations Society of America (PRSA) to address the legal parameters of social marketing in a webinar offered through PRSA. Stuart’s tutorial, on Tuesday, September 7 at 3pm EST, will focus on ways to ensure online …
IMRE EXPANDS WITH THREE NEW CLIENT ADDITIONS TO ITS HOME & BUILDING DIVISION
BALTIMORE, July 14, 2010 – IMRE, a full-service marketing agency, continues to thrive with the addition of three new clients to its Home & Building division. New client wins include industry leaders Fiberon, LLC., Liberty Hardware Manufacturing Corporation and the Irrigation Association Education Foundation (IAEF). IMRE will handle public relations …
MARK EBER NAMED PRESIDENT OF IMRE
BALTIMORE, February 3, 2010 – IMRE, a full-service marketing agency, announced today that Mark Eber has been named president of the agency. Eber, who joined IMRE 13 years ago, succeeds Dave Imre, who now takes on the role of chief executive officer of the growing agency. As president, Eber will …