Sports Marketing | IMRE

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IMRE turns brands into champions

IMRE knows how to keep brands in the sports marketing game. We rally crowds to stadiums, arenas and their TV, computer and mobile screens. Even after the final whistle, our expert blend of strategy, creativity and outreach maximizes impact and client investment.
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Sitting high in the saddle

John Deere Worldwide supplied the equipment. IMRE generated the buzz. And the first-ever U.S. appearance of the World Equestrian Games was a rousing success. IMRE’s plan emphasized interactivity and brand connections, allowing John Deere to garner a great return on sponsorship investment.
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Education shines at Super Bowl

Super Bowl week is the signature event in American sports. In 2011, Target leveraged its partnership with the NFL Players Association and Arizona Cardinals' wide receiver Larry Fitzgerald to promote the retailer’s commitment to education all week long in the host city of Dallas.
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New media reinvigorates classic event

Following the U.S. Open is a challenge for even the most respected PGA Tour tournament. That’s why IMRE used an online golf game, live tweeting and vivid brand tie-ins to help Travelers Insurance make its title sponsorship a hole in one.
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IMRE Presents Touchscreens and Touchdowns: Mobile in the Sports Industry

IMRE Sports has organized Touchscreens and Touchdowns, a panel discussion on sports and mobile technology, in conjunction with Georgetown University and the Washington DC chapter of Mobile Mondays, a monthly networking group of mobile experts. Hosted on Monday, February 6 at 6pm, the event will explore topics from adoption of …

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IMRE Sports Tapped for Insight on NFL and Superbowl Fan Engagement Tactics

Two IMRE Sports marketing specialists were recently spotlighted in the news for their expertise on two increasingly popular sports marketing trends: Superbowl social media fan engagement and a growing prevalence of female sports fans. Crystalyn Stuart, Vice President, Social Marketing, was a guest on CNN’s Market Watch radio program, speaking …

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