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SPORTS NEWS
ONE IN FIVE ADULTS WITH MOBILE DEVICES WILL USE SOCIAL MEDIA TO FOLLOW MARCH MADNESS IN 2012
BALTIMORE, March 15, 2012 – More than one in five adult Americans (21 percent) with mobile devices said they plan on using social media on their mobile devices to follow this year’s NCAA March Madness Tournament, according to new research released today commissioned by IMRE Sports and conducted online by …
IMRE HIRES INDUSTRY VETERAN TO LEAD GROWING SPORTS PRACTICE
BALTIMORE, March 6, 2012 – IMRE, a full-service marketing agency, today announced the addition of Marty Conway as Vice President of its growing Sports practice. Conway’s three decades of sports marketing and communications experience will address the needs IMRE’s diverse roster of clients, as well as sustain IMRE Sports as …
IMRE PRESENTS TOUCHSCREENS AND TOUCHDOWNS: MOBILE IN THE SPORTS INDUSTRY
IMRE Sports has organized Touchscreens and Touchdowns, a panel discussion on sports and mobile technology, in conjunction with Georgetown University and the Washington DC chapter of Mobile Mondays, a monthly networking group of mobile experts. Hosted on Monday, February 6 at 6pm, the event will explore topics from adoption of …
IMRE SPORTS TAPPED FOR INSIGHT ON NFL AND SUPERBOWL FAN ENGAGEMENT TACTICS
Two IMRE Sports marketing specialists were recently spotlighted in the news for their expertise on two increasingly popular sports marketing trends: Superbowl social media fan engagement and a growing prevalence of female sports fans. Crystalyn Stuart, Vice President, Social Marketing, was a guest on CNN’s Market Watch radio program, speaking …
HOW AND WHY AMERICANS ENGAGE WITH WINTER SPORTS BRANDS: RESEARCH REVEALS SOCIAL NETWORKING PLAYS A MAJOR ROLE IN ACTIVITY
Nearly Half of Winter Sports Participants Recommend Products or Brands to Peers Slightly over one in five American adults (21 percent) revealed that they ever participate in any winter sport, according to new research released today from IMRE Sports, and conducted on their behalf by Harris Interactive. Among those who …
IMRESPORTSIQ WINS 2011 MOBBIES AWARD
IMRE is proud to announce that IMRESportsIQ has been selected for a 2011 Mobbie. The Mobbies are Maryland’s Outstanding Blogs, presented by The Baltimore Sun. Each year, regional blogs are nominated for select categories and voted upon for two weeks. The contest culminated with an event in downtown Baltimore, where …
IMRE PRESENTS THE NEW REALITIES OF LEVERAGING SPORTS SPONSORSHIPS AT ADVERTISING WEEK 2011
IMRE has organized a panel of top sports marketing experts at Advertising Week 2011, North America’s celebrated gathering of marketing and communications leaders. The panel, called The New Realities of Leveraging Sports Sponsorships, focuses on how the rise of nontraditional media platforms have changed the landscape for brands that invest …
HOW AMERICANS WILL FOLLOW MARCH MADNESS IN 2011: SOCIAL MEDIA AND MOBILE APPLICATIONS DOMINATE ACTIVITY
Research reveals nearly 1 in 4 online Americans will use social media to follow NCAA Tournament Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, according to new research released today from IMRE …
IMRE OFFICIALLY LAUNCHES SPORTS PRACTICE
BALTIMORE, March 1, 2011 - IMRE, a full-service marketing agency, today announced the official launch of IMRE Sports. IMRE Sports joins IMRE’s three existing business units: Home & Building, Healthcare and Financial Services. For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE …
IMRE OPENS OFFICE IN RALEIGH
BALTIMORE, November 18, 2010 - IMRE, an agency of marketing experts serving the Home & Building, Healthcare and Financial Services industries, today announced the opening of its downtown Raleigh office. Headquartered in Baltimore, the agency will boost its presence with the addition of a team based in North Carolina. “We see …
IMRE'S VP OF SOCIAL MARKETING TO DISCUSS IMPORTANT LEGAL PARAMETERS OF SOCIAL MARKETING
Crystalyn Stuart, vice president of social marketing at IMRE, has been invited by the Public Relations Society of America (PRSA) to address the legal parameters of social marketing in a webinar offered through PRSA. Stuart’s tutorial, on Tuesday, September 7 at 3pm EST, will focus on ways to ensure online …
MARK EBER NAMED PRESIDENT OF IMRE
BALTIMORE, February 3, 2010 – IMRE, a full-service marketing agency, announced today that Mark Eber has been named president of the agency. Eber, who joined IMRE 13 years ago, succeeds Dave Imre, who now takes on the role of chief executive officer of the growing agency. As president, Eber will …